Living & Recreation Space
Tirol is a living, recreational and economic area all rolled into one. Tirolean tourism takes place amidst the real lives of the local population and not in a separate holiday environment. To create a harmonious setting with which both the local population and guests alike can identify, Tirolean tourism must continuously address the spatial compatibility of its development.
Sustainability & Regionality
Holidays in the Alps are one of the most sustainable forms of tourism worldwide. Tirol strives to play a pioneering role in sustainable Alpine tourism development on an economic, social and ecological level.
Family Businesses & Consummate Hosts
Family businesses create and maintain identity, while forming the very backbone of Tirolean tourism. The handover of around 2,600 businesses must be mastered over the next 15 years in order to preserve this successful family-run structure. There is, therefore, a large bundle of measures to support these family businesses, as well as the quality of hospitality and working environment.
Competence & Innovation Leadership
Our province has lived with and from tourism for over 100 years. During this time, it was possible to acquire an unparalleled wealth of experience, especially when it comes to winter tourism and mountain sports. This competence is reflected in year-round quality leadership and sustainable further development of the tourism services.