In future, an even greater focus will be placed on sustainability in its ecological, economic and social dimensions. This is based on the revised tourism strategy The Tirolean Way, which was presented in 2021. The Tirolean Way provides four guiding principles for sustainable tourism development:
- Living & Recreation Space
- Sustainability & Regionality
- Family Businesses & Consummate Hosts
- Competence & Innovation Leadership
Criteria used by Tirol Touristica is based on these guidelines, and the award thus places a spotlight on the projects that contribute to the sustainable development of the province.
In doing so, Tirol Werbung would like to say "thank you" for the outstanding projects and initiatives that have already been implemented along the Tirolean Way in tourism. At the same time, it is intended to trigger a powerful incentive within the industry to continue to move forward with confidence and innovative strength and to further develop the province in a balance of economic, ecological and social sustainability.
The Tirol Touristica Award will be presented again in 2023.